Join GrowthZone and Mission Fuel for From Idea to Income, Part 1: What to Create - Landscape & Strategy. Stop guessing what your members will actually pay for.
Spend the whole hour on landscape and strategy. Getting this piece wrong stalls everything that follows. Work through the five questions every association faces before launching a new online learning program. Learn the real difference between a launch and a relaunch. Then use a diagnostic to pinpoint the one broken link in your chain. Run a fast needs assessment. It shows what members will genuinely pay for, not just what they say interests them.
Leave with written success targets and a named owner for every lane of the work. Walk out ready to move from strategy straight into execution.
By the end of this session, you'll be able to:
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Identify the five questions every association must answer before creating a new non-dues revenue online learning program.
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Diagnose whether your program needs a launch or a relaunch, using the diagnostic to pinpoint the one broken link stalling it.
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Apply a fast needs assessment to determine what members will genuinely pay for, distinguishing it from what they merely say interests them.
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Build a revenue model for your own program using the worksheet provided.
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Write three measurable success targets and assign a named owner to each lane of the work.
Live attendees receive 1 CAE credit.