Join GrowthZone and Mission Fuel for From Idea to Income, Part 3: How to Sell It.
Convince the money people first. Then bring everyone else along.
Open the hour with a three-year projection your board can actually believe. Every number is labeled illustrative, with assumptions shown. Then work through the two audiences you need to convince, in order.
Position the program as something membership already includes, not a new bill. Build an eight-week pre-launch runway that prevents a silent go-live. Win back members who tried an earlier version and didn't return.
Arm your client, or your own executive director, for the board meeting. Walk in with the five-slide sequence that gets programs approved. Answer the four questions every board asks. Track the six metrics that keep the yes after you've got it.
By the end of this session, you'll be able to:
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Build a three-year revenue projection with assumptions your board can defend.
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Sequence your case for the two audiences you need to convince.
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Position the program as a membership benefit already included, not a new cost.
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Build an eight-week pre-launch runway that avoids a silent go-live.
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Outline a five-slide sequence that gets programs approved by a board.
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Prepare answers to the four questions every board asks, and identify the six metrics that keep the yes after you've got it.
Live attendees receive 1 CAE credit.