Using Your Data: Wrapping Up the Year and Powering Into the Next

As you head into a new year, now is the ideal time to reflect on what your numbers reveal about membership trends, engagement behaviors, and overall impact. In this session, membership expert Shari Pash will show you how to transform the data you already have into insights that guide smarter decisions, stronger connections, and more strategic growth.

You’ll learn:

✅ How to identify and track the right custom fields and user-defined type fields

✅Ways to link your data directly to recruitment, retention, and engagement strategies

✅How to use your data to show that your organization is essential—not just relevant—to your members

✅How to personalize messaging and member touchpoints using information already at your fingertips

Walk away with clear, actionable steps to turn your data into meaningful action, strengthen member relationships, and start the year with clarity, confidence, and purpose.