Modernizing Member Communications

Using Storytelling and AI to Create Member-Centric Content

Your association has plenty of content—but is it really connecting? Join branding expert Beth Brodovsky of Iris Creative Group, Inc. to discover how to turn your newsletters and publications into storytelling platforms that inspire engagement and build community.

You’ll learn how to:
• Use audience insights to plan content that truly resonates.
• Repurpose and refresh existing material for greater impact.
• Apply storytelling and design to transform communications from informational to inspirational.

By the end, you’ll be ready to move beyond “just getting the newsletter out” and start creating purposeful publications that connect, inspire pride, and make your mission shine.