Member Spotlights That Build Community

How to Create Meaningful, Repeatable Member Features That Deepen Engagement and Strengthen Association Culture

Authentic, member-driven content is one of the most powerful tools associations and chapters can use to build belonging. But creating member spotlights that feel fresh, consistent, and genuinely engaging can be a challenge.

Join membership expert Leona Scott for this practical, idea-packed session where you’ll learn how to design and run a member spotlight program that boosts visibility, celebrates your community, and strengthens your culture—without adding extra work to your team.

By the end of this session, you’ll know how to:

1. Build a repeatable member spotlight process
2. Choose spotlight formats that drive real engagement
3. Turn spotlights into culture-building assets