Search has changed and most associations haven't caught up. AI tools like ChatGPT and Google's AI Overviews now answer people's questions directly, which means you can be doing "good SEO" and still be invisible where more and more members and prospects start looking. The good news: you don't need a big team or a big budget to fix it. In this practical session, we'll break down what AI-driven search actually rewards in 2026 and walk through a simple content engine that turns one thing you already create: an event recap, a member story, even a webinar like this, into five pieces of content that get surfaced and cited by AI. Join AI for association expert Amber Farrell and get a repeatable workflow you can put to work the same week.
You’ll learn to:
- Explain how AI-driven search tools (like ChatGPT and Google AI Overviews) evaluate and surface content differently than traditional SEO, and identify why "good SEO" alone no longer guarantees visibility.
- Apply a repeatable content workflow to repurpose a single source asset (event recap, member story, webinar) into five distinct content pieces optimized for AI citation and discovery.
- Develop a plain-English checklist they can use immediately to audit and adjust their association's existing content for AI search visibility
Live attendees receive 1 CAE credit.