What happens when 20% of your membership revenue disappears overnight? For some associations, that's no longer hypothetical. Dues-dependent funding models leave organizations exposed to market shifts and membership volatility — and forward-looking leaders are taking action.
In this session, D2L's Global Head of Association Strategy, Bill Sheehan, explores how associations can think less like traditional membership organizations and more like media companies — strategically monetizing content, education, and engagement to build durable non-dues revenue. Walk away with practical strategies across sponsorships, advertising, certification, educational programs, sponsored content, and partnerships.
Safeguard your financial stability and position your association for long-term success.
Learning Objectives:
- Recognize the strategic case for diversifying beyond dues-based revenue
- Identify non-dues revenue streams that strengthen financial resilience
- Apply practical implementation strategies, best practices, and real-world examples
Live attendees receive 1 CAE credit.