Customer loyalty isn't something you earn once — it's something you architect. In this session, Jason Milen unpacks the principles behind building loyalty that holds up across touchpoints, channels, and time.
Drawing from real-world examples and hard-won insights, customer loyalty expert Jason Milen explores what separates brands that create genuine advocates from those that settle for repeat transactions. You'll leave with a clear framework for designing loyalty into your customer experience — not retrofitting it after the fact.
What you'll take away:
✅ A practical framework for designing loyalty into your customer journey from the ground up
✅ The key behavioral and emotional drivers that turn customers into long-term advocates
✅ Common loyalty pitfalls — and how to avoid designing experiences that unintentionally erode trust
✅ Actionable strategies you can apply across your team, product, and brand
Live attendees receive 1 CAE credit.