Where Mission and Margin Meet: Insights on Learning Strategy for Association Leaders

Learning programs can be powerful levers for mission impact and financial sustainability—when you treat them strategically and have the tools and partnerships to back up your strategy.

Join us for a session that focuses on learning strategy and distills key findings from two research initiatives: “Where Mission and Margin Meet,” Tagoras’s briefing based on interviews with 27 association CEOs, and The Strategic Outlook for Association Learning Businesses, based on a survey of 107 associations.

In this session, you will:

• Learn how to use the Mission-Margin Matrix to map your learning portfolio and identify what to protect, strengthen, and let go.
• See how your priorities compare against other associations on their strategic goals, biggest constraints, and areas of investment.
• Hear what 27 association CEOs said about what’s working with their learning programs and the forces putting pressure on old models.
• Get clear on why AI is an accelerant, not a strategy, and what that means given where most associations are with AI adoption.
• Leave with specific ideas you can take back to your team.

Jeff Cobb and Celisa Steele, co-founders of Tagoras, a research and consulting firm focused on associations and other learning businesses, and co-hosts of the Leading Learning Podcast,  lead the session.