Most associations know they need to innovate. Few actually do it.
GrowthZone's 2026 industry survey found that 71% of chambers are pursuing new strategies to grow membership, but only 16% have moved past the planning stage. That gap between wanting to change and actually changing is where most organizations get stuck, and it costs more than most leaders realize.
Join keynote speaker Jason Milen for a candid look at why playing it safe is often the riskiest move a leader can make. Jason shares the B.E.T. Framework, Blueprint, Experiment, Transform, a decision-making system built from his own experience helping rebuild his family's multi-location business after years of risk-avoidance nearly cost them everything.
You'll walk away with a clear way to turn hesitation into momentum, backed by real stories from leaders who took the leap.
By the end of this session, you'll be able to:
- Calculate the hidden cost of inaction, so you can see what playing it safe is really costing your organization.
- Apply the B.E.T. Framework to turn a stalled idea into a first action step your team can try this month.
- Reframe failed experiments as data, not disasters, so your team stops avoiding smart risks out of fear.
- Build a simple filter for deciding which bets are worth making, so momentum replaces hesitation.
Live attendees receive 1 CAE credit.