You heard it all year: "Why aren't we growing?" and "Members don't see the value in belonging." Shari Pash tackles both questions head-on in this year-end session, closing out the year with real answers and a plan you can revisit every quarter.
First, Shari walks through the five most common reasons associations and chambers stop growing, plus quick fixes you can put in place right away. You'll leave with an action challenge to identify your organization's biggest bottleneck, one you can track and reassess quarter to quarter.
Then she digs into the value objection. Members who say "I don't see the value" are rarely talking about value at all. Shari shares the conversations every team should have with members, plus simple messaging homework to sharpen how you talk about value all year long.
Join Shari to wrap up this year's biggest challenges and build a plan for the new year, quarter by quarter.
By the end of this session, attendees will be able to:
• Pinpoint the top reasons association and chamber membership growth stalls
• Apply quick fixes to jumpstart membership growth right away
• Identify their organization's single biggest membership growth bottleneck
• Reframe member "value" objections as a messaging problem, not a value problem
• Build simple, clear value messaging their team can use with members immediately
• Turn action items into a plan they can revisit each quarter
Live attendees receive 1 CAE credit.