Based on ideas from Holly Duckworth's 2026 TEDxFranklin talk, this forward-looking session explores what AI means for associations, communities, teams, and the future of work.
AI is changing how people find information, make decisions, connect, and work. For association leaders, the real question isn't just which tools to adopt. It's how to use AI to reduce friction and improve member value without losing the trust, judgment, and human connection that make associations matter.
Holly will help leaders move past the hype and fear around AI and focus on the decisions that matter most right now: where AI can create real efficiencies, where human judgment must stay central, and how to prepare teams and members for what's next.
Attendees will leave able to:
- Identify where AI can create immediate value across operations, member service, communications, and internal workflows.
- Recognize what should stay human, including judgment, trust, relationship-building, and organizational voice.
- Use a simple lens to decide what to automate, augment, or keep distinctly human.
- Spot emerging risks around accuracy, privacy, bias, and overreliance on AI.
- Choose one practical next step to start building a more future-ready association.
Live attendees receive 1 CAE credit.