ABOUT THE SERIES
This webinar series is a map to launch or relaunch online learning, from “we should probably do something online” to a program members pay for and are proud of. Six stages - spelling the word LAUNCH in three practical hours. Turn your association's expertise into online learning that members will pay for, and a non-dues revenue stream you can count on.
WHO SHOULD ATTEND
Executive directors, education and learning directors, program committees and board members, plus the staff who'll do the work. Written for leaders, not instructional designers: no technical background assumed.
WHAT YOU TAKE AWAY
The full LAUNCH: From Idea to Income playbook —22 chapters, 12 diagrams, 10 fillable job aids, and a four-part planning toolkit — plus every recording. Sent to all registrants, whether or not they attend live.
From Idea to Income, Part 1: What to Create »
L: Landscape & Strategy - Diagnose before you design.
From Idea to Income, Part 2: How to Build It »
A: Architecture & Design - Build a roadmap, not a monument.
U: Underlying Tech Stack - Match the tool to the program, not the trend.
From Idea to Income, Part 3: How to Sell It »
N: Numbers: Pricing & ROI - Speak the board's financial language.
C: Communicate & Market - The launch plan is part of the product.
H: Hand Off: Board Buy-In - Arm the people who must say yes.
The LAUNCH Framework was developed by Mission Fuel AI, created by Angela Robbins, Ph.D., VP Global Business Development & Learning Solutions, and first presented at the AMCI Regional Meeting in Atlanta, September 2026.